Hook Rate
Nearly perfect engagement. 7 out of 10 shoppers who scanned stayed past the first chapter.
Dwell Time
Unmatched attention. Customers stayed focused for over a minute, beating social media averages by 40x.
Conversion Proxy
From explored to bought. Engagements are intentional, leading to a massive spike in purchase intent.
Average Attention Time Gap
The "Silent" Product Problem
In a massive retail environment like Currys, a dartboard is a "silent" product. Competition for attention is fierce, and static packaging cannot demonstrate the precision, aerodynamics, or the digital scoring technology of OmniDarts.
"Shoppers often walk past complex hardware because they can't 'see' how it works without opening the box."
Correcting the Retention Curve
While social media audiences drop by 70% in the first 3 seconds, MyPlayer maintains a 97% hook rate, carrying shoppers through the full 80-second brand journey.
- Social: 1.7s Average
- MyPlayer: 80s Average
Retention Over Time (Corrected)
Intent Distribution
Engagement at the shelf edge is intentional. Unlike social clicks, a QR scan on a physical product indicates a shopper at the point of decision. 82% of users displayed high buy-intent behavior after the 80s deep dive.
Intent Insight:
The immersive demo resolves final technical objections, turning a "maybe" into a definitive "yes" for high-performance sports equipment.
Consumer Buy Intent
Cost of Attention Comparison
Unbeatable Shelf Economics
Most retail displays are ignored. Ours was explored and bought. By scanning a simple code, shoppers were instantly transported into a high-energy "Virtual Demo" featuring world-class digital scoring.
The Science of Stories
Why the Instagram-style interface is the most effective format for influencing technical decisions at the physical shelf edge.
60,000x Faster
Visuals are processed 60,000 times faster than text. For complex scoring tech, seeing is believing.
Chapter Reset
Breaking content into "chapters" resets the user's attention clock at every tap. No more mid-video drop-offs.
High Intent
Passive scrolling on social vs. product-in-hand engagement. Intentional clicks lead to sales.
The Optimized In-Store Journey
The Glance
Shopper spots the OmniDarts unit. Static tags fail to explain the tech.
The Scan
QR code promises a "Virtual Demo". Intentional engagement begins.
The 80s Deep Dive
Shopper explores chapters of high-energy brand education. Trust is built.
The Conversion
Confident in the auto-scoring tech, the board is added to the cart.
Ready to transform your physical retail experience?
Join the brands driving deeper engagement and measurable ROI at the shelf edge.