Privacy Policy

Last updated: 15/10/2026

1. Introduction

Welcome to MyPlayerâ„¢ ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform and in using our in-store digital engagement services. This policy outlines our handling practices and how we collect, use, and protect the personal data and interaction data gathered through our services.

2. Information We Collect

We collect information to provide better services to our retailer and brand partners, and to improve the shopper experience.

  • Account Information: When you sign up for a MyPlayer account (as a retailer or brand), we collect personal information such as your name, email address, company name, and contact details.
  • Usage Data: We collect information about how you use our dashboard and platform, including log data, device information, and interaction metrics.
  • Shopper Interaction Data: Through our in-store modules, we collect anonymous interaction data (e.g., taps, dwell time, module completion rates) to provide analytics. This data is aggregated and does not identify individual shoppers personally.

3. How We Use Information

We use the information we collect to:

  • Provide, maintain, and improve our services.
  • Process transactions and send related information, including confirmations and invoices.
  • Send technical notices, updates, security alerts, and support and administrative messages.
  • Provide analytics and insights to our partners regarding product performance and shopper engagement.

4. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information and the data collected through our platform. However, please note that no system is completely secure.

5. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@myplayer.io.