For Appliance Retail

Stop selling on price.
Start selling the tech.

White goods look identical on the shelf. MyPlayer helps shoppers look inside the machine to understand the value of Steam cycles, Inverter motors, and A+++ Energy ratings.

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Brand OfficialSponsored

EcoBubble™

Save 70% Energy

Capacity10.5 kg
Spin Speed1400 rpm

The "White Box" Problem

To a shopper, a £300 washing machine and a £800 washing machine look exactly the same. Without a salesperson to explain the motor technology or drum pattern, the shopper defaults to the cheapest option or walks away to research online.

Comparison Paralysis

Shoppers can't decode the difference between model numbers (e.g., WW90T vs WW80T) on static tickets.

Fit Anxiety

"Will it stick out?" "Will the door open?" High return rates stem from customers guessing dimensions.

Energy Confusion

New energy labels (A-G) are confusing. Shoppers don't know that a 'B' rating today is actually excellent.

Built for Heavy Goods

Energy Cost Calculators

Don't just show the label. Show the savings. MyPlayer can show the lifetime electricity and water cost of the machine, justifying the higher upfront price of premium models.

  • Cost-per-cycle data
  • Compare 10-year savings vs cheaper models
Standard Model£0.32 / cycle
This Model (A+++)£0.11 / cycle
Saves £210 per year
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Brand Official

Steam Hygiene

Removes 99.9% of bacteria.

Tap to Next

Feature Explainers

How do you explain "Steam Hygiene" or "AutoDose" on a static ticket? You can't. MyPlayer uses vertical, chapter-based Stories formats that shoppers are already familiar with from social media.

  • Show drum interior animations
  • Explain smart connectivity features

Product Finders

With a few simple questions, you can match your customer to the perfect product and provide a list of products with % match ratings.

The data collected is powerful to refine marketing strategies based on real shopper preferences captured at the shelf.

  • Guide shoppers to higher margin models
  • Capture granular preference data

Customer Preference

"I need to wash bulky items like duvets"

Top Match98% Match

Series 9 Large Capacity

12kg Drum • Steam Hygiene

Runner Up85% Match

Series 7 Standard

For Trade Marketers

Win at the Shelf Edge

You spend millions on TV and Digital ads, but lose the sale in the final 3 feet because the store staff recommended a competitor. MyPlayer ensures your key USPs are delivered perfectly, every time, directly to the shopper.

  • Repurpose Social AssetsUse your existing Instagram/TikTok vertical videos.
  • Prove ROITrack exactly which stores engage with your premium SKUs.
For Retail Buyers

Increase AOV & Attach Rate

Premium appliances have better margins but are harder to sell. MyPlayer gives your customers the confidence to spend more by clearly demonstrating the long-term value of higher-spec machines.

  • Reduce ReturnsBetter dimension guides and feature clarity mean fewer mistakes.
  • Sell Installation & CareUpsell installation services and extended warranties within the flow.

Ready to upgrade your category?

See how leading appliance brands are using MyPlayer to drive double-digit conversion uplift.