The PoS Challenge
Traditional retail displays can't handle the complexity of "if this, then that" bundle logic. Ring has a massive ecosystem of accessories, but at the Point of Sale, shoppers often feel overwhelmed by choices. MyPlayer brings the app to life right next to the display unit.
Cross-Category Rate
8 out of 10 users cross-browsed through the range, exploring how accessories like Chimes and Solar Panels complete their system.
Completion Rate
Half of all users watched the entire 60-second product story. They didn't just look at the camera; they learned the value proposition.
Scan KPI Hit
Proving a massive appetite for digital expertise at the PoS, we hit the maximum scan target by providing value at the shelf edge.
High Intent: PoS vs Social
On social media, engagement is surface-level. At the Point of Sale, a shopper has high intent—they are physically standing in front of the product.
MyPlayer captures this peak intent, moving the shopper from a "passing glance" to a 60-second deep dive. This results in an average exploration of 9.5 chapters, ensuring the product story is fully told before the cart decision.
Average Attention Time (Seconds)
The Retention Curve
Social media audiences drop by 70% in 3 seconds. MyPlayer maintains a 97% hook rate for Ring because the content is relevant and requested.
50% of shoppers finish the full 60-second product story. By the final chapter, they aren't just looking; they have "learned" the system.
Retention: Corrected 60s Performance (%)
Cost of Attention (aCPM in £)
21% Cheaper Engagement
By leveraging the existing Point of Sale display, Ring secures 60 seconds of focused attention for just £6.57 aCPM.
Removing "complexity friction" at the PoS is the ultimate conversion proxy. 80% of users cross-browsing the range proves the value of the digital ecosystem.
The Science of 'Stories'
The vertical "Product Story" format aligns with the cognitive habits of modern homeowners.
The Chapter Effect
Segmenting content into bite-sized chapters (one benefit per screen) dramatically improves completion rates. Every "tap" resets the attention clock.
- Visual Brain: Demo processed 60,000x faster than text.
- Native UI: Uses the 9:16 format consumers trust.
- PoS Context: Contextual value beats generic ads.
The Optimized PoS Journey
1. The PoS Glance
Shopper approaches display. QR code next to product promises a "Quick System Build."
2. The Scan
Immediate access to the Ring Product Story. Intent moves from passive to active.
3. Cross-Browsing
80% of shoppers browse the accessory range to complete their home security system.
4. Confidence
50% finish the full story. Shopper picks up the bundle and proceeds to checkout.
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