From Decision Paralysis to
Purchase Certainty
When looking to secure their home and feel truly safe, shoppers often struggle to know which solution they actually need, or whether they can fit it themselves or require an expert. We turned touchscreens into helpful experts, guiding customers straight to the right solution for their specific home.
The Unmanned Aisle
In multi-brand retail, customers often reach the shelf with high intent but find themselves abandoned by overstretched store staff who lack the time to explain complex security topics.
Only 1 in 4 shoppers are engaged by staff when showing interest.
Staff Engagement Breakdown
Instant Match Rate
1 in 2 users found their perfect match and were ready to buy without staff help.
Highest Usage Module
The Product Finder emerged as the 2nd highest usage module on the platform. Modern shoppers value guided utility over static information.
Expert Dwell Time
Moving shoppers from "Research Fatigue" to Definitive Product Selection and fitment confidence.
The Confidence Journey
Passive reading results in information overload. Active engagement via the Product Finder maintains 3x higher retention, carrying shoppers into the High Conversion Zone.
"I know exactly what I need to feel safe, and I know I can install it myself."
Strategic Retention Benchmarking (%)
Marketing Intelligence
By analysing diagnostic data across 450+ stores, marketing teams gain granular insights into the primary safety concerns of homeowners and whether specific retail channels attract DIYers or expert-led buyers.
User Engagement by Platform Module
Usage
Opportunity Cost Recaptured
The Price of Uncertainty
Uncertainty about safety and installation leads to a 10% walk-away rate. Product Finder digitises the expert at the point of decision, recapturing significant annual profit lost to "Static Retail."
The Path to Security
"Removing the final 'Can I fit this?' objection at the shelf edge converts browsers into confident owners."
Ready to transform your physical retail experience?
Join the brands driving deeper engagement and measurable ROI at the shelf edge.