What Are Engagement Metrics in Retail Media

Engagement metrics are the signals that show a shopper did something. In retail media, they sit between exposure and purchase. They are especially important in physical stores because traditional media reports often focus on estimated impressions or screen plays, while sales reports may miss the steps that happened before purchase.

Common engagement metrics include QR scans, sessions, unique sessions, content views, taps, dwell time, product views, comparison interactions, poll responses, quiz completions, product finder results and onward clicks. Different formats produce different metrics, so the right measurement plan depends on the campaign objective.

For awareness, content views and completion may matter most. For product education, feature interactions and comparison use may be more relevant. For conversion support, onward clicks to retailer product pages or offer journeys may be important. For retail media monetisation, store-level sessions and engagement rates can help prove that inventory is generating action.

Metrics should not be collected simply because they are available. They should answer the question the campaign was designed to test. A retailer selling interactive media space may need proof that the touchpoint was used. A brand launching a complex product may need to know which claims shoppers explored. A shopper marketing team may need to understand what helped customers move from confusion to confidence.

MyPlayer captures engagement metrics across interactive retail experiences, helping teams move beyond passive exposure. The aim is to make physical retail more measurable without pretending that every interaction directly equals a sale.

The strongest reporting combines engagement metrics with context. A session is more useful when it is connected to a product, store, campaign and content journey. That is what turns a raw number into insight.