What Is a Touchscreen Session

A touchscreen session begins when a shopper touches an in-store screen and starts interacting with the experience. It is different from a screen play or impression because it proves that someone took action.

Touchscreen sessions are especially useful in complex categories. A shopper choosing a laptop, appliance, audio product or smart home device may need to explore features, compare models or answer guided questions. A touchscreen can turn that process into a measurable journey.

Useful metrics include session duration, pages viewed, products selected, filters used, comparison actions, quiz completions, content modules viewed and exit paths. These signals can help brands understand how shoppers make decisions and where the content needs to work harder.

Touchscreen data should also be interpreted through the lens of store experience. Low session counts may be caused by poor positioning, unclear signposting, inactive hardware or weak calls to action. High session counts with shallow engagement may suggest curiosity without usefulness. Deeper sessions may show real consideration.

Unlike mobile QR journeys, touchscreens are shared and visible. They can influence nearby shoppers and support store staff, not just the person interacting directly. That makes touchscreen sessions useful for both self-serve education and assisted selling.

MyPlayer supports touchscreen-led journeys that can record engagement while presenting content in a retail-friendly format. The goal is to make screens more than a broadcast surface. A touchscreen session shows that the screen became part of the shopper decision process.