What Is Product-Level Engagement Data

Product-level engagement data brings measurement closer to the decision the shopper is actually making. Instead of reporting only campaign totals, it shows which products attracted attention and what shoppers did with them.

In a multi-product range, this can be extremely valuable. A display may contain several models, but sales data alone may not show which products shoppers considered and rejected. Product-level engagement data can show views, comparison selections, product finder results, taps on feature modules and onward clicks by SKU or model.

This helps brands identify different problems. A product with low engagement may need better placement or clearer signposting. A product with high engagement but low sales may need stronger reassurance, a better offer or clearer compatibility information. A product that is frequently compared against another may need sharper differentiation.

Product-level insight is especially useful in categories where choice is complex: computing, appliances, audio, smart home, phones, beauty and gaming. Shoppers often need help understanding the difference between options. Digital product journeys can capture those moments while helping the shopper make the decision.

The data should be interpreted carefully. High engagement is not always good or bad on its own. It might mean strong interest, confusion, or a need for more information. The value comes from reading product-level engagement alongside content behaviour, store context and sales signals.

MyPlayer supports product-level engagement measurement through interactive QR, touchscreen and product finder experiences. Brands can see which products shoppers explored, not just which products were eventually bought. That gives commercial, marketing and retail teams a more complete view of product consideration in-store.