Are Touchscreens Retail Media?

Touchscreens can be retail media when brands use them to deliver paid or planned content inside the store. Their advantage is that they can combine visibility, product discovery and active shopper engagement.

A touchscreen is different from a passive screen because the shopper can choose what to explore. That makes it useful in categories where a buyer needs to compare models, understand features, choose a use case or narrow a range.

From a media perspective, touchscreens create more than exposure. They can generate sessions, taps, product views, comparison behaviour, finder completions and content engagement. Those metrics help brands and retailers understand which messages and products are actually attracting interest.

MyPlayer treats touchscreens as interactive touchpoints rather than standalone hardware. The content can sit alongside QR journeys and retailer-safe onward links, giving brands a way to influence consideration while retailers maintain control of the buying path.

A touchscreen should not simply mirror a website. It should be built for a shopper standing in front of a display with limited time and a specific decision to make.

How this connects to MyPlayer

MyPlayer connects this definition to practical retail execution through QR codes, touchscreens, product stories, guided journeys and privacy-aware engagement analytics. Use the live links below for current site navigation, and the related resource links to connect this FAQ into the wider resource hub.