Store-Level Campaign Reporting

Store-level campaign reporting shows how an in-store campaign performs by location. This is important because physical retail is not uniform. Two stores can run the same campaign and produce very different results because of layout, staff behaviour, fixture position, shopper profile, stock, footfall or local demand.

Without store-level reporting, campaign teams often see only a blended average. That average may hide the most useful insights. A campaign might perform extremely well in some stores and poorly in others. The total result looks average, but the store-level data shows where to investigate.

For MyPlayer campaigns, store-level reporting can include QR scans, touchscreen sessions, product views, comparison usage, story completion, product finder selections and retailer pathway clicks. These metrics can be compared across locations to identify patterns.

A high-engagement store may show that the display is well positioned, the call to action is clear or the category has strong local demand. A low-engagement store may suggest execution issues, poor visibility, weak staff awareness or low product relevance. A store with high engagement but low sales may point to stock or pricing issues rather than a media problem.

Store-level reporting is especially useful for test-and-learn campaigns. Brands can compare different creative, placements, product ranges or calls to action. Retailers can understand which locations create the strongest media value. Agencies can identify where physical execution is helping or hurting performance.

The key is not to use store-level data as a blame tool. It should be used as an optimisation tool. Physical stores are complex environments, and variation is normal. The value of store-level reporting is that it makes that variation visible.

A useful store-level report should include both ranking and diagnosis. Which stores generated most sessions? Which had highest engagement rate? Which products were viewed most by store? Which stores produced onward clicks? Which stores looked unusual compared with the rest of the estate?

For retailers building an in-store media proposition, this kind of reporting is powerful. It proves that the store network is not just a block of locations. It is a measurable set of media environments, each with its own performance profile.