What Is Guided Selling in Retail?

Guided selling is the process of helping shoppers choose by asking the right questions before showing the right products.

Definition

In retail, guided selling uses questions, decision logic and product content to help a customer select a product. It can be delivered by a store associate, a touchscreen, a kiosk, a QR code or a combination of staff and digital tools.

Why it is useful in physical stores

Store staff cannot be everywhere at once. Even when they are available, complex categories are difficult to explain consistently across every location. Digital guided selling gives shoppers access to useful guidance without requiring every store associate to know every product detail.

The MyPlayer role

MyPlayer helps brands and retailers turn guided selling into an interactive in-store experience. A shopper might answer a few questions, see suitable products, compare options, read short product stories and continue to a retailer PDP. The journey also creates engagement data that shows what shoppers care about.