What Is Product-Level Engagement?

Product-level engagement measures how shoppers interact with content or digital touchpoints linked to a specific product rather than a generic display or campaign.

Product-level engagement is useful because retail decisions are often made at SKU or model level. A shopper does not simply consider a category; they compare a specific laptop, speaker, appliance, phone or beauty product against alternatives.

Examples include scanning a product-specific QR code, viewing a product story, selecting a model in a finder or opening a comparison module. These actions show which products are attracting attention and what information shoppers need.

For MyPlayer, product-level engagement is one reason generic QR codes can be weaker than product-specific journeys. When every interaction is tied to a particular product, the resulting data becomes more useful for brands, retailers and content optimisation.

Product-level engagement should be captured in a way that keeps the shopper journey simple. Too much menu navigation can dilute intent.

How this connects to MyPlayer

MyPlayer connects this definition to practical retail execution through QR codes, touchscreens, product stories, guided journeys and privacy-aware engagement analytics. Use the live links below for current site navigation, and the related resource links to connect this FAQ into the wider resource hub.