What Is a Retail Product Finder?

A retail product finder is a guided digital tool that helps shoppers narrow a product range while they are inside a physical store.

Simple definition

A retail product finder asks the shopper questions, uses their answers to filter the range and recommends suitable products or content. It can appear on a touchscreen, kiosk, QR code journey or mobile retail experience. The point is to help a shopper move from “I am interested” to “this is the right product for me”.

Why it matters

Many retail categories have too much choice and too little explanation. Products may look similar even when they are designed for different needs. A finder makes the decision easier by translating technical specifications into practical recommendations.

What MyPlayer enables

With MyPlayer, a product finder can sit inside a wider in-store engagement journey. The shopper can discover, compare, learn, answer questions and continue to the retailer channel. Brands also gain data about shopper needs and product interest.