Practical Playbooks

In-Store Formats

How to select, deploy, and combine QR codes, NFC tags, and commercial touchscreens across retail fixtures, packaging, and feature bays.

All Guides Retailer Playbooks Product Launches Content & Experience In-Store Formats Tracking & Measurement Checklists & Templates

Choosing QR, NFC or touchscreen for a retail product launch

Choose QR, NFC or an Interactive Display for a retail launch by matching Shopper tasks, fixture constraints, access needs and ongoing support requirements.

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How to build a launch-day touchscreen Experience

Build a launch-day retail touchscreen Experience with clear Product exploration, accessible controls, sensible resets and a tested store support plan.

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How to use NFC tags in a retail product launch

Plan NFC tags for a retail product launch with clear tap prompts, tested fixture placement, managed destinations and a useful mobile Product Experience.

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How to use packaging and shelf QR codes for a new product launch

Plan packaging and shelf QR codes around different Shopper needs, print deadlines and retailer destinations, with a mapping sheet and launch testing steps.

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