Practical Playbooks

Tracking & Measurement

How to track store-level QR and NFC scans, measure touchscreen session depth, spot dark stores early, and report engagement in buyer line reviews.

All Guides Retailer Playbooks Product Launches Content & Experience In-Store Formats Tracking & Measurement Checklists & Templates

How to measure touchscreen Sessions and module depth

Measure retail touchscreen Sessions with defined start and end rules, clear module Events and separate Device health reporting, without implying person counts.

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How to investigate low-activity stores using live Interaction signals

Use Device status, Interaction data and field evidence to investigate low-activity retail stores, with a diagnostic matrix and a practical follow-up log.

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How to track QR code and NFC Interactions by store

Map QR and NFC activity to stores with a controlled Touchpoint register, separate entry identifiers and clear reporting limits for shared and packaging codes.

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How to use in-store Interaction data in retailer range reviews

Build a retailer range review using Product exploration, comparisons and onward actions alongside stock and sales context, with a practical slide outline.

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Launch measurement scorecard for in-store Experiences

Create an in-store launch scorecard covering deployment evidence, Sessions, Product exploration and onward actions, with definitions and reporting ownership.

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