Practical Playbooks

Practical Retail Guides

Explore 39 step-by-step playbooks on creating engaging in-store content, tracking shopper actions, launching products, and executing across retailers.

All Guides Retailer Playbooks Product Launches Content & Experience In-Store Formats Tracking & Measurement Checklists & Templates

How to launch a consumer electronics product in Currys

Plan a Currys Product launch with a retailer-specific range, useful Shopper journey, approved destinations and a practical installation and reporting sequence.

How to launch a product in Best Buy

Plan a Best Buy Product launch with separate market scope, accurate model and bundle mapping, approved fixture requirements and useful Shopper journeys.

How to launch a product in Boulanger

Plan a Boulanger Product launch around practical demonstrations, fit and care information, approved French copy and a clear retailer-specific next step.

How to launch a product in Coolblue

Plan a Coolblue Product launch with advice-led questions, clear recommendation logic, local model mapping and a tested transition to the approved Retailer route.

How to launch a product in Elkjøp

Plan an Elkjøp Product launch with confirmed country scope, local model information, useful mobile or screen journeys and approved retailer next steps.

How to launch a product in Fnac Darty

Plan a Fnac Darty Product launch with distinct banner ranges, destinations and rollout kits, while reusing approved Product information and Experience assets.

How to launch a product in John Lewis

Plan a John Lewis Product launch around practical Shopper questions, physical presentation, Partner-assisted use and approved Product and availability routes.

How to launch a product in MediaMarkt

Plan a MediaMarkt Product launch with country-specific ranges, local content, approved retailer destinations and tested fixture and reporting requirements.

How to launch a gaming console or title in store

Plan console and game launches with clear edition differences, platform compatibility, gift-buyer guidance and approved phase-specific retail destinations.

How to launch a laptop range in store

Plan a laptop range launch with task-based comparisons, exact configuration mapping, supported demonstrations and useful links to retailer availability.

How to launch a smartphone in physical retail

Plan a smartphone retail launch across announcement, pre-order and availability, with accurate upgrade comparisons, model mapping and approved retail offers.

How to launch earbuds and headphones in electronics retail

Plan an earbuds and headphones retail launch around listening needs, fit, compatibility and approved demonstrations, with a practical Product information matrix.

How to launch electric toothbrushes and personal care devices in retail

Plan personal care and electric toothbrush launches with clear Product explanations, refill compatibility, package comparisons and responsible guided choice.

How to launch smart home products in retail

Plan a smart home retail launch with compatibility checks, clear setup and subscription information, practical demonstrations and honest recommendation limits.

How to launch the same product across multiple electronics retailers

Coordinate a multi-retailer Product launch with reusable facts and assets, separate range and destination variants, clear approvals and controlled rollout kits.

How to plan a pan-European consumer electronics retail launch

Plan a pan-European electronics launch with explicit market scope, local Product and language reviews, retailer destinations and coordinated release ownership.

How to run a flagship store launch before a wider rollout

Plan a flagship retail launch pilot with explicit learning questions, representative conditions, defined success measures and a clear wider-rollout decision.

How to run launch week in store for a new product

Run in-store launch week with a clear release check, installation verification, issue log, store-team support and evidence-based review of early activity.

The pre-launch retail checklist for consumer electronics

Check retail launch readiness across range, Product information, fixtures, approvals, destinations, support and reporting, with a practical go-live decision sheet.

What to do in the first 30 days after an in-store product launch

Manage the first month after a retail launch with operational follow-up, accurate content updates and a clear review of Shopper Interactions and commercial context.

How to build side-by-side product comparisons for the aisle

Build clear in-store product comparisons with relevant differences, honest trade-offs and retailer-specific range information for mobile and shared screens.

How to create engaging in-store product stories

Create in-store product stories that help Shoppers explore features, answer buying questions and choose a next step across screens, QR and NFC.

How to design an in-store product finder that helps Shoppers choose

Design an in-store product finder around Shopper needs, honest recommendations and retailer availability, with a practical decision matrix and testing steps.

How to design for the first three seconds at the fixture

Make retail fixtures easier to understand with clear Product cues, useful tap or scan prompts and direct opening screens, tested in real store conditions.

How to update launch content after day one

Keep in-store launch content accurate after go-live with a clear update calendar, approval ownership, version checks and practical measurement steps.

How to write and edit video for silent retail displays

Plan silent-first retail video around visible Product benefits, readable captions and optional depth, with a shot brief and checks for screens and mobile.

Choosing QR, NFC or touchscreen for a retail product launch

Choose QR, NFC or an Interactive Display for a retail launch by matching Shopper tasks, fixture constraints, access needs and ongoing support requirements.

How to build a launch-day touchscreen Experience

Build a launch-day retail touchscreen Experience with clear Product exploration, accessible controls, sensible resets and a tested store support plan.

How to use NFC tags in a retail product launch

Plan NFC tags for a retail product launch with clear tap prompts, tested fixture placement, managed destinations and a useful mobile Product Experience.

How to use packaging and shelf QR codes for a new product launch

Plan packaging and shelf QR codes around different Shopper needs, print deadlines and retailer destinations, with a mapping sheet and launch testing steps.

How to measure touchscreen Sessions and module depth

Measure retail touchscreen Sessions with defined start and end rules, clear module Events and separate Device health reporting, without implying person counts.

How to investigate low-activity stores using live Interaction signals

Use Device status, Interaction data and field evidence to investigate low-activity retail stores, with a diagnostic matrix and a practical follow-up log.

How to track QR code and NFC Interactions by store

Map QR and NFC activity to stores with a controlled Touchpoint register, separate entry identifiers and clear reporting limits for shared and packaging codes.

How to use in-store Interaction data in retailer range reviews

Build a retailer range review using Product exploration, comparisons and onward actions alongside stock and sales context, with a practical slide outline.

Launch measurement scorecard for in-store Experiences

Create an in-store launch scorecard covering deployment evidence, Sessions, Product exploration and onward actions, with definitions and reporting ownership.

How to brief store teams before a retail product launch

Brief store teams with a one-page retail launch template covering Product fit, common questions, use of the Experience, availability and support contacts.

In-store launch asset checklist

Prepare retail launch assets with a working register for Product facts, Stories, finders, comparisons, print, localisation, approval and version control.

Retail launch timeline template for Brands

Use a retail launch timeline with owners, dependencies, approvals and verification steps from initial planning through launch week and the first review.

Retailer approval pack template for a product launch

Build a retailer approval pack with editable sections for the Shopper journey, range, destinations, installation, data handling, support and reporting.