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Brand and Shopper Marketing

Explore 23 articles in this section

All Resources Category Definitions Measurement and Attribution QR Code Retail Interactive Display and Touchscreen Product Discovery and Shopper Decision Retailer Monetisation Brand and Shopper Marketing Data Analytics and Privacy Safe Measurement Omnichannel Retail Journey Industry Resource Agency Relevant Practical Guide Comparison FAQ Definition

How Brands Can Use In-Store Retail Media

Learn how brands can use in-store retail media to influence product discovery, education and shopper decisions in physical stores.

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How Brands Can Improve Shopper Engagement In-Store

Improve in-store shopper engagement by replacing passive messages with useful interactive product experiences.

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How Brands Can Use QR Codes in Retail Stores

Use retail QR codes to connect physical displays, packaging and shelf-edge moments to mobile-first product content and retailer journeys.

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How Brands Can Use Touchscreens in Retail Stores

Use touchscreens in retail stores to guide shoppers through products, comparisons, features and decisions at the point of purchase.

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How Brands Can Use Product Finders in Retail Stores

Product finders help shoppers narrow ranges in-store and give brands clearer data on needs, preferences and product interest.

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How Brands Can Support Retail Partners with Digital Content

Brands can support retail partners by providing approved, useful and measurable digital content for stores, displays and product journeys.

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How Brands Can Keep Retail Content Updated Across Stores

Keep retail content current across multiple stores using dynamic digital experiences rather than static printed materials alone.

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How Brands Can Launch Products In-Store with Interactive Media

Interactive media helps brands launch products in-store with richer education, stronger engagement and better launch reporting.

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How Brands Can Measure Product Interest Before Purchase

Brands can measure product interest before purchase by tracking in-store engagement, product views, comparison behaviour and intent signals.

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How Brands Can Capture First-Party Data In-Store

Capture useful first-party engagement data in-store through privacy-conscious QR, touchscreen, quiz and product finder experiences.

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How Brands Can Use Polls and Quizzes in Retail Campaigns

Polls and quizzes can make retail campaigns more interactive while helping brands understand shopper preferences and decision drivers.

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How Brands Can Improve Retail Execution with Digital Touchpoints

Digital touchpoints help brands improve retail execution by making content measurable, updateable and easier to deploy across stores.

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How Brands Can Improve Shopper Education at the Shelf Edge

Improve shelf-edge shopper education with short, useful digital content that explains products at the moment of consideration.

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How Brands Can Drive Retailer PDP Traffic from Store Displays

Drive retailer product detail page traffic from store displays without pushing shoppers away from the retailer channel.

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How Brands Can Avoid Sending Shoppers Out of the Retailer Channel

Brands can use in-store digital experiences without causing channel leakage by keeping journeys retailer-safe and purchase-oriented.

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