Knowledge Base

Data Analytics and Privacy Safe Measurement

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All Resources Category Definitions Measurement and Attribution QR Code Retail Interactive Display and Touchscreen Product Discovery and Shopper Decision Retailer Monetisation Brand and Shopper Marketing Data Analytics and Privacy Safe Measurement Omnichannel Retail Journey Industry Resource Agency Relevant Practical Guide Comparison FAQ Definition

What Data Can Brands Collect from In-Store Digital Experiences

Understand the types of privacy-conscious engagement data brands can collect from QR codes, touchscreens and digital retail journeys.

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What Is First-Party Engagement Data in Retail

First-party engagement data in retail shows how shoppers interact with brand-controlled in-store experiences before they buy.

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What Is Shopper Engagement Data

Shopper engagement data shows the actions shoppers take when they interact with retail content, products and digital touchpoints.

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What Is In-Store Browsing Data

In-store browsing data shows what shoppers explore digitally while standing near products, displays or retail campaigns.

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What Is Retail Content Engagement Data

Retail content engagement data shows which product stories, messages, claims and modules shoppers interact with in-store.

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What Is Store-Level Engagement Data

Store-level engagement data compares shopper interaction by location, helping brands and retailers understand where retail media performs best.

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What Is Product-Level Engagement Data

Product-level engagement data shows which individual products shoppers view, compare and explore inside retail experiences.

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What Is Campaign-Level Engagement Data

Campaign-level engagement data shows how an in-store retail media campaign performed across content, stores and shopper actions.

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What Are Engagement Metrics in Retail Media

Engagement metrics in retail media measure active shopper behaviour, such as scans, sessions, taps, product views and onward clicks.

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What Is Dwell Time in Retail Media

Dwell time in retail media measures how long shoppers spend with a digital experience, display or content journey.

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What Is a Retail Session

A retail session is a measurable visit or interaction with an in-store digital experience, such as a QR journey or touchscreen.

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What Is a QR Code Session

A QR code session begins when a shopper scans a retail QR code and enters a mobile-first product or campaign experience.

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What Is a Touchscreen Session

A touchscreen session measures how shoppers interact with an in-store screen, kiosk or product discovery experience.

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How to Track Product Views In-Store

Track in-store product views by connecting QR codes, touchscreens and product journeys to specific products and campaigns.

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How to Track Shopper Interaction Without Personal Data

Learn how brands and retailers can measure in-store interaction without relying on names, emails or personal identifiers.

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