Knowledge Base

Practical Guide

Explore 28 articles in this section

All Resources Category Definitions Measurement and Attribution QR Code Retail Interactive Display and Touchscreen Product Discovery and Shopper Decision Retailer Monetisation Brand and Shopper Marketing Data Analytics and Privacy Safe Measurement Omnichannel Retail Journey Industry Resource Agency Relevant Practical Guide Comparison FAQ Definition

How to Launch an In-Store Retail Media Campaign

A practical guide to planning, launching and measuring an in-store retail media campaign using QR codes, touchscreens and engagement data.

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How to Brief an Interactive Retail Media Campaign

How to write a better brief for interactive retail media campaigns across QR codes, touchscreens, displays and product journeys.

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How to Create Content for Retail QR Codes

How to create mobile-first QR code content for retail stores that helps shoppers, supports retailers and generates useful engagement data.

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How to Create Content for Retail Touchscreens

How to design touchscreen content for retail stores that is useful, fast, measurable and easy for shoppers to navigate.

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How to Create a Product Story for Retail

How to build short, story-style product content for in-store QR codes, touchscreens and retail media journeys.

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How to Create a Retail Product Finder

A practical guide to creating product finders that help shoppers narrow choices in physical retail stores.

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How to Create an In-Store Product Comparison Tool

How to build comparison tools that help retail shoppers understand differences between products at the shelf edge.

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How to Plan a QR Code Retail Campaign

How to plan a retail QR code campaign from objective and placement to mobile content, retailer approval and measurement.

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How to Plan a Touchscreen Retail Campaign

How to plan an interactive touchscreen campaign for retail displays, product education and measurable shopper engagement.

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How to Choose the Right In-Store Digital Touchpoint

How to decide between QR codes, touchscreens, kiosks and digital content formats for physical retail campaigns.

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How to Choose Between QR Codes, Touchscreens and Kiosks

A practical comparison of QR codes, touchscreens and kiosks for interactive retail media and in-store engagement.

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How to Roll Out Digital Retail Content Across Multiple Stores

How to plan a multi-store rollout of digital retail content while keeping campaigns consistent, approved and measurable.

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How to Update In-Store Retail Content Without Reprinting Displays

How dynamic QR codes and managed digital content help brands update retail campaigns without reprinting physical displays.

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How to Manage Retail Content Across Multiple Channels

How brands can manage retail content across QR codes, touchscreens, stores, retailer journeys and campaign channels.

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How to Localise Retail Content by Store, Region or Retailer

How to localise in-store retail content while keeping brand control, retailer approval and campaign measurement intact.

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