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Agency Relevant

Explore 15 articles in this section

How agencies can frame connected retail as measurable in-store interaction, not just screens, sensors or digital signage.

How shopper marketing agencies can use in-store retail media to influence consideration, support retailers and improve campaign reporting.

How retail experience agencies can move from physical display design to interactive, measurable product journeys.

A practical sales narrative agencies can use to explain connected retail to brand stakeholders.

How agencies can add QR codes, touchscreens and guided journeys to existing retail displays without overcomplicating execution.

How agencies can report what shoppers did with retail displays, not just whether displays were installed.

How agencies can help brands and retailers treat in-store displays as measurable retail media inventory.

How agencies can use QR codes to connect physical activations to mobile-first content and retailer-safe next steps.

How agencies can bring short-form, story-style content into the store to support product education and shopper engagement.

How agencies can use in-store engagement data to improve shopper marketing strategy, reporting and optimisation.

Why agencies should frame connected retail around shopper interaction and commercial outcomes, not just in-store technology.

How agencies can evolve digital signage propositions into interactive retail media services.

How agencies can combine different in-store touchpoints into one connected retail journey.

A framework agencies can use to build connected retail propositions that brands can understand and buy.

How agencies can create in-store media offers that go beyond impressions and include engagement data.