Knowledge Base

Measurement and Attribution

Explore 15 articles in this section

A practical guide to measuring in-store engagement using scans, sessions, product views, content interactions and shopper intent signals.

Why retail media needs engagement attribution as well as sales data, especially when shoppers move between stores, websites and channels.

Why scans, sessions, taps and product interactions are becoming essential metrics for physical retail media campaigns.

A practical explanation of in-store retail media attribution and the role of engagement data in physical shopper journeys.

The difference between estimated exposure and active shopper engagement in physical retail media campaigns.

Why passive digital screens can be hard to attribute and how interaction creates more useful in-store media evidence.

How brands and retailers can measure the influence of in-store media when shoppers buy later or in another channel.

How engagement data makes in-store retail media reporting more useful for brands, retailers and agencies.

A comparison of closed-loop attribution and engagement attribution for in-store retail media campaigns.

Why retail media measurement needs to capture consideration, product interest and shopper intent between exposure and purchase.

How brands and retailers can demonstrate in-store media value using engagement, product interest and shopper journey data.

How store-level reporting helps brands and retailers understand where in-store campaigns are creating engagement.

What content engagement data means in physical retail and how brands can use it to improve in-store campaigns.

How brands can use in-store interactions to understand shopper intent before a purchase is recorded.

How to use engagement data and sales data together to understand the real performance of in-store retail media.